Regardless of the product or service you market, if you deal at a retail level and depend on brick-and- mortar as one of your prime distribution channels, the opening of a new location should always be viewed as a major local event - - even if you are a national company - - because ultimately, success will always be determined "locally". This rule even holds true for a downtown location, but the "local" market is basically determined by the daytime population that is reached by your new establishment. For it is reach that determines the size of your potential customer base. If you know you want to expand with a new location but have not yet determined where it should be located, XTREMEimpakt can help with the following analyses; either at a pre-selected neighborhood level, or for all of Chicago:
The net result of these activities will give you a far better understanding of the selected market area, supported not only by data, but statistical graphs and detailed custom maps as well. We can even plan a management-level intelligence briefing at your office to support your conclusions.
If you have already chosen a site and are ramping-up towards your grand opening, XTREMEimpakt is prepared to assist you with several marketing support activities, as follows:
