Most retailers rely very heavily on holiday shopping to account for a majority of their annual sales. And, even though most retailers advertise throughout the the year (via traditional media and the internet), consumers are absolutely deluged with marketing messages when holidays roll around. Regardless, as long as humans remain true to the cultural and historic tradition of holiday gift giving, a big chunk of annual marketing spend will continue to be earmarked for holiday blitz campaigns.
But, as the ongoing maturity of the internet continues and the growing practice of advertising via mobile phones and internet-enabled handheld devices grows in acceptance, retailers will oftentimes find themselves in a bit of a quandary when faced with the task of choosing which media (including traditional channels) will be incorporated into their overall holiday marketing mix. This selection process, coupled with the equally daunting tasks of choosing
the right creative strategy,
the right message,
the right graphics execution,
and the right product/service discounts,
can ultimately consume marketing departments for six months or more before the holiday blitz is even executed.
Probably the most difficult task is to find a way to stand out within the crowded field. It is our opinion that the only true solution is to supplement your marketing mix with an element of IMPACT. That is, you must do something that is positively memorable and moves your target audience toward a purchase decision in your favor.
XTREMEimpakt is perfectly suited to bring this task to fruition. Our excellent creative development capabilities can take you in new, profitable directions, whereas our street marketing promotional models can add a stimulating personal touch while distributing high impact marketing devices in a variety of venues. We can even execute highly impactful, non-traditional marketing "events" to get your message heard and retained, such as organizing an outdoor retailer runway (even in the midst of winter).
