Every company faces strategic issues and most can benefit from a fresh set of eyes, especially when addressing marketing strategy. XTREMEimpakt is especially qualified to act as those "eyes," spearheaded by our company’s CEO, who has worked on marketing strategies for numerous companies around the globe for more than two decades.
Even though we are available for any strategic analysis and planning process, we have specifically designed three "standard" services that will address most of your strategic marketing needs.
Marketing Plan Assessment
What we propose is a thorough review of plan documents and match them with all the marketing activities currently being executed by, or on behalf of, your company. This will not only include an analysis of “tangible” marketing activities (such as print and broadcast advertising, direct mail, collateral material, and website), but also venture deeper into the building blocks of targeting (such as segmentation methodology, geodemographic profiling, and technical CRM capabilities), and the critical areas of product “packaging,” activity tracking, and response management.
Marketing Plan Development
If you are in the process of launching a new business, introducing a new product or service, or entering the Chicago market for the first time, we can help. As you know, the development of a thorough Marketing Plan is critical to drawing your "road map" to success. The Plan needs to address not only every facet of marketing, but also needs to provide a smooth link to all other functions within your company or division (not just to sales). This comprehensive approach is naturally more complex, but well worth the extra time and effort - - and XTREMEimpakt is fully qualified to bring your actionable Plan to reality.
Marketing Effectiveness Audit
Oftentimes there is a huge disconnect between the message a company believes is being conveyed through its marketing activities and what its target market actually absorbs. Unfortunately, even though most companies commission market research before launching a product or service, few follow-up, especially if sales are adequate. This is true within most product lifecycles, but especially for mature products.
What XTREMEimpakt proposes is an intense primary market research study that will focus on your customers AND other consumers relating to recall of your brand at various levels of detail (from simple name recall to product features). This will include mall and street intercepts, telephone interviews, and mailed questionnaires. Results will then be compared between your intended impressions and the actual observations of consumers.
XTREMEimpakt will not be able to undertake this research alone. One of our strategic partners, a respected Chicago-based market research company, will form the backbone of this effort. The overall strategic outline for each Audit though will remain with us, ensuring proper synergy with your company.
