Appropriate Venues

Our street marketing promotional models are prepared to work in a number of venues that are most appropriate for your campaign. These include (but are not limited to) the following:

a. City Sidewalks: this is our most common engagement. We know the majority of assignments are between 7:00 am and 7:00 pm in the downtown section of Chicago. Actual locations will differ. If, for example, the intention is to be near major retailers, our promotional models will concentrate on Michigan Ave. and State St. If, on the other hand, young, affluent males are the target, the models will be located outside the Board of Trade and Options Exchange. There are numerous locations throughout downtown Chicago that have their own “typology.” We will work with you to choose where is best for you.

b. Traffic Lights: the Red Cross and other non-profit organizations have learned long ago that the most effective location to collect donations is at traffic lights during morning and evening rush hour drive times. There is a short-term, but captive audience that is relatively receptive to official “looking” traffic light marketers, especially if they are female, attractive, and outgoing. Depending on your needs, this activity can be conducted almost anywhere in Chicago.

c. Nightclubs: these venues are full of perfectly-targeted prospects for a large number of companies. The majority of patrons visiting trendy nightclubs are members of the most desirable demographic and psychographic segment. That is, the majority are:

• between the ages of 21 and 50;
• majority are not married;
• are employed in administrative or management positions;
• have significant discretionary income;
• enjoy going out to clubs, theaters, and restaurants;
• participate in some form of sport;
• spend large sums on personal care, entertainment, and vacations;
• belong to a group of friends with similar characteristics.

For us, this is an absolute bonanza. We are therefore continuously making contact with more and more Chicago area nightclubs to entice them into considering XTREMEimpakt promotional campaigns within their clubs - - this, of course, can be a big benefit for you.

d. Special Events: Chicago is full of special events throughout the year, with most attracting massive crowds. This includes festivals, races, exhibitions, and, of course, professional sporting events. As such, XTREMEimpakt is able to place street marketers at strategic locations around, but not within, these events. Therefore, on your behalf, we will be able to capitalize on the large audiences without having to obtain special vendor licenses or pay exhibitor fees.

e. Transportation Hubs: Chicago is a “destination” city - - it has a huge suburban population and a massive amount of out-of-town visitors (both tourists and for business). To handle this extraordinary influx of people on a daily basis, Chicago has a number of well-organized transportation hubs; both for rail and air transport.

Literally hundreds of thousands of people travel to downtown Chicago from Monday to Friday. While many drive, even more travel by rail. Chicago’s mature commuter rail system is strategically located to transport people from every corner of the city’s six-county area (and even Indiana). To serve this huge volume, Chicago has four downtown train stations. During rush hour, each of these stations are very full of employed, “commercially viable” people.

f. Conventions: Chicago is a major destination city for conventions, having numerous venues, hotels, restaurants, and cultural attractions. If you combine the total number of exhibitors that have booths at all the conventions in Chicago during a one-year period, the number is in the thousands. Many of these exhibitors hire “models” to work their booths distributing literature, directing interested visitors to an appropriate exhibit employee, or just to make the booth look “prettier” and more inviting.

g. Retailer "Runways" : If you are a clothing retailer, the following approach may be of interest to you. This is an eye-catching promotional activity borrowed from Venice Beach, CA, in the 1980s. There are a number of clothing retailers and department stores in downtown Chicago; mostly on State Street and Michigan Avenue. The majority have to rely on their physical location, display windows and advertised sales to draw in customers.

What XTREMEimpakt proposes is something unique - - an outdoor mini runway directly to the side of your front entrance. These can be manned by live “models” wearing the latest fashions available in the store. These models would walk back and forth on the runway every 30 seconds or so, and be on a 10- or 15-minute rotation. A schedule could be posted next to the runway that highlights the times a particular designer’s wear or a particular type of clothing will be displayed, and a coupon rack can be placed next to the runway. This can even be done in the WINTER – ask us how.